Never overpay again.

Paying us keeps us working for you.

We charge $8.99 so we can afford to show you the lowest prices.

Other sites that “seem” free are often paid for by merchants, and those hidden costs show up in the higher prices you see and pay. Search engines, shopping apps, and marketplaces are often funded by ads, merchant fees, affiliate commissions, or paid placement. Those costs do not disappear. They get built into the prices on your screen.

“There is no such thing as a free lunch.”

Fair prices start with real competition.

When stores transparently compete on price for your business, you win. That's how capitalism and free markets are supposed to work and make everyone prosper.

When you're finally able to quickly see lots of competing prices, you pay less. When prices are hidden or inflated with unnecessary costs, you unknowingly pay too much. True Prices shows the real price, so stores have to compete, and you win.

The revolution reaffirms what made our country great: competition, capitalism, and free markets. They all rely on accurate, transparent, and easy-to-find prices, set by real competition.

Big Tech earns more when you spend more.

Advertising costs, affiliate commissions, and merchant kickbacks don't just disappear. They get hidden inside the prices on your screen and passed straight on to you. Big Tech takes a cut of every purchase, so it wants prices high and the cheapest option buried. Higher prices for you, higher profits for them. It's the core business model behind their trillion-dollar companies.

We become more valuable when you pay less.

We take no cut of what you buy and make nothing when you spend more. We just give you the raw price information and let you decide. Our only job, and only incentive, is finding you the lowest price, the exact opposite of Big Tech. The lower the price we find, the more valuable we are to you.

Higher prices are a business model, not an accident.

"The People" are not broke by accident. Competition built our country, keeping prices honest and letting the best ideas win. But that engine has been captured by the trillion-dollar search engines, shopping apps, and marketplaces we trusted. They quietly swapped our open market for an advertising environment, built to enrich the few who own it at the expense of the many. It's the illusion of a free market, where the prices you see are deliberately chosen to make you pay more.

These platforms are driven to surface whoever pays them the most, not whoever charges you the least. The low-priced merchants, who in a real market drive prices down, can't buy their way in, and vanish. Remove that counterweight, and prices have only one way to go: up. The platforms, meanwhile, raise their own cut at will, on merchants and families alike.

The result is an industrial-scale transfer of wealth, out of the pockets of those who can least afford it and into the hands of the tech oligarchs who control what you see, one inflated price at a time. Adam Smith's invisible hand, meant to lift us all, has become an invisible hand in your pocket. The game is rigged, and no one told you.

The fix is to bring us back to open markets and real competition, the force that drives prices down. To take it back, we need just one thing: prices everyone can see and compare, free from control and distortion. True Prices was built to fix a broken system and hand the market back to The People.

You are up against technology built to make you spend more.

Trillions of dollars have been poured into technology built to get you to pay more, by hiding prices, pushing out low-priced sellers, and steering you toward the highest ones.

Against technology like that, you don't stand a chance on your own.

So we built technology that works for you, giving hardworking people a fighting chance against the trillions spent to make them pay more.

You cannot know without seeing the real alternatives.

Most people don't know when they're overpaying. The same thing costs wildly different amounts across stores, apps, pharmacies, and gas stations. True Prices puts every price in one place. Transparent, competitive, fair markets for everyone.

Hidden prices keep prices high. The cheapest option is hidden on purpose. Extra fees stay out of sight until the final checkout screen, cheaper sellers get buried, and comparing prices becomes a chore. So the higher price wins by default.

Clear prices bring back competition. Show every price. Make comparing instant. Then let competition do its job: reward good deals, cut out waste, and lower prices for the families who earned that money in the first place.